De Waard wished to expand their customer base to include festival organisers. The goal was to offer a cost-effective glamping tent solution for organizers, all the while ensuring that end-users experienced the exceptional quality synonymous with the De Waard brand. using empathy maps and interviews. it was determined that the determining factor for the organizers was setup time and lost revenue due to downtime caused by damaged.
Design and Renders by Colin Gerritsen
3D model by Niek Zwart
Description
The Salamander is a tent inspired by its animal namesake. Salamander means lizard in Dutch. Like lizards, the Salamander is able to replace lost parts.
Unlike traditional tents, which are made from a single sewn together piece of canvas, the Salamander is made from several easily replaceable pieces. This allows the tent to be repaired on site at a festival or event. by swapping out zippered pieces This reduces critical downtime.
All this has been achieved without compromising the experience of luxury and quality expected from a De Waard tent.
